No Detail Too Small Case Study
We came up with the crazy idea to make a paper A380 model with fully functional seats with the talented hands of Luca Iaconi-Stewart. This project took 1000 hours, 100 manila folders to create 3000 individual pieces, using 50 X-Acto blades, and a full year of planning.
The campaign received over 30+ million views across YouTube and Facebook, making it the most successful social campaign for the airline to date.